THE ART & STRATEGY OF STORYTELLING IN BUSINESS
Learn How to Create Content That Grabs Attention & Drives Action in 90 Minutes with Anna Shepherd, Founder of Australia's Award-Winning Industry-Leading Storytelling Media Agency 🏆
FREE LIVE WEBINAR | 7PM AEST SYDNEY TIME | THURSDAY 11TH DECEMBER 2025
Anna, you’ve genuinely inspired me to 10X the output of our content. Your creativity, professionalism, and results have shown me what’s possible — and I’m excited to take that momentum and scale it ten fold.
Anna is a brilliant young film maker who understands how to tell a story in film but also do it in a cost effective way. I had the pleasure of meeting Anna through a public television project and subsequently used her services to generate corporate content.
Anna doesn't take no for an answer. I mean that in a good way! She will always find a way to make things work, providing feedback along the way creating beautiful video content. She can take a solid photo too, might I add. I worked with Anna for a number of years with clients such as Tourism NT, Maui and Britz campervans, New England High Country, BMW Motorrad and many more. I would certainly encourage you to throw a challenging video brief Anna's way as I think you will have a positive experience and more importantly have a stunning video output.
WHAT YOU WILL LEARN
Learn the proven CHOP storytelling formula that makes your brand unforgettable
Attendees will discover how to craft a story using Character, Hook, Obstacle and Purpose — a simple, repeatable system that cuts through the noise and instantly elevates all your content.
Transform your business journey into a powerful, authentic brand narrative
Most businesses don't know how to turn their experiences into compelling storytelling. In this session, you’ll uncover your defining moments, challenges, and wins — and turn them into story assets that build trust and connection.
Create attention-grabbing messaging that your customers actually care about
Learn the psychology behind hooks, what makes people stop scrolling, and how to tailor your message to what your audience values — so your content becomes irresistible.
Discover exactly where and how to tell your story for maximum impact
You’ll uncover the right channels for your specific business (video, social, podcast, website, blogs, live events) and understand which platforms will produce the quickest and most meaningful wins.
Build your unique brand personality — and use it to stand out in a saturated market
Instead of guessing who your brand should be, you’ll define personality traits based on your real experiences. This becomes your compass for all communication, content, visuals and tone.
Leave with a clear, personalised action plan to grow your business through storytelling
This webinar isn’t theory. You’ll walk away with practical exercises, a completed story draft, and a roadmap you can start using immediately — plus the option to book a 1:1 strategy session to map your full content plan.
Who Is
This For?
This webinar is designed for ambitious, growth-focused business owners who want their brand to stand out in a crowded market. It’s perfect for time-poor founders juggling a million roles, as well as marketing managers looking for fresh inspiration and a stronger storytelling framework. If you’re an expert, advisor, or professional who struggles to clearly articulate your value — or an emerging brand ready to build a memorable identity from day one — you’ll walk away with practical tools, clarity, and a story that finally does your business justice.
Growth-Focused Business Owner
Ambitious, big-picture thinker you know your brand needs stronger messaging to scale. You want clarity, direction, and a story that attracts the right customers consistently.
The Time-Poor Founder Wearing 10 Hats
You are great at what you do, but content often falls to the bottom of the list. You want a simple formula to tell your story without spending hours creating content.
The Marketing Manager Looking for Fresh Inspiration
You already produce content, but feel stuck in “same-same” messaging. You want new frameworks, higher engagement, and a brand story that feels powerful and cohesive.
Expert/Advisor Struggling to Explain Their Value
Coaches, consultants, accountants, lawyers, designers — anyone who sells expertise. You know you’re good, but struggle to articulate your uniqueness in a compelling way.
The Emerging Brand Ready to Stand Out
Newer businesses needing a strong narrative foundation so their marketing lands with impact. They want guidance on building a memorable brand from day one.
THE ART & STRATEGY OF STORYTELLING IN BUSINESS
Learn How to Create Content That Grabs Attention & Drives Action in 90 Minutes with Anna Shepherd, Founder of Australia's Award-Winning Industry-Leading Storytelling Media Agency 🏆
FREE LIVE WEBINAR | 7PM AEST SYDNEY TIME | THURSDAY 11TH DECEMBER 2025
TESTIMONIALS
WHAT OTHERS ARE SAYING
Jimmy & Tam | THE BLOCK
We went from hours to 10 minutes to create content that was usually driving us nuts.
It was really important to us to stay nice and authentic, and the storytelling around our brand really reflected us.
Ethan Pole, CEO | CARAVAN HQ
I could not more strongly recommend Meerkat Creative … it’s been a complete game-changer for us and our content plans.
Tim Austin, Owner | AFFORDABLE MODULAR BUILDINGS
Anna is super friendly. She’s really amazing, professional… she doesn’t miss a beat.... Without that professional help from Meerkat Creative, we wouldn’t be able to showcase our product the way we needed to.
Francesca Ungaro, CEO | ATISFY GROUP
When Anna gave this brilliant presentation about the role of storytelling in marketing… I immediately thought this is a person I would like to work with. She really understands how to tap into the emotions of people and leverage that… make that a marketing technique.
Olga Klepova, Producer | LINGO KIDS
It’s amazing what came back to us — we got the project over the line successfully, and everyone’s really happy.
David Bayliss, Brand Ambassador | BMPRO
We’ve let Anna's team take our product and shoot without us there at all — we’ve been very happy with the results.